Great speeches, networking and innovative congress concepts – the main aspects of the Brazilian-German Innovation Congress attracted more than 1,500 participants from December 1 to 3, 2014 to the World Trade Center in São Paulo. As part of the Open Innovation Week organized by the Open Innovation Center Wenovate, the congress brought together high-level representatives of industry and applied research, entrepreneurs and innovation facilitators from both Brazil and Germany. Organized by Fraunhofer IPK and the National Service for Industrial Training SENAI, it featured speeches of Prof. Jefferson Gomes, SENAI, Luís César Verdi, SAP, and Prof. Holger Kohl, Fraunhofer IPK. The political view on innovation was presented by Dr. Matthias Frattini representing the German Federal Ministry of Education and Research BMBF, supported by best-practice examples of applied research presented by Brazilian and German research institutes. A workshop on Intellectual Capital Statements gave insights into the management of intangible assets. Innovative congress concepts such as the Innovation Race, where several teams created ideas within 72 hours, 100 competing startups and an Innovation Fair with several Fraunhofer institutes presenting their latest R&D built an inspiring environment.
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